Quality - what do we mean by that?
Quality is an important element of the brand identity of BetterShop.ch and Better Matcha. Brands use quality as a promise to customers to convince them that they are getting the best products. This approach is of great importance because customers now pay more attention to the quality of products than ever before. BetterShop.ch and Better Matcha are examples of brands that use quality as a central element of their brand identity to convince customers that they are receiving the best products.